25 Aralık 2008 Perşembe
website hosting
====> http://www.WealthyAffiliate.com
Here are the details of the hosting that ALL Wealthy Affiliate members get:
-600 MB Space (supports 600 - 6000 web pages)
-120,000 MB Transfer
-15 Email Accounts
-15 Email Redirects
-3 External Domains
-30 Sub-Domains
-15 Domain Aliases
-3 MySQL Databases
-3 Autoresponders
-IMAP & POP3 Supported
-Domain Contact Management
-Webmail
-PHP MyAdmin Database Management
This is comparable to hosting plans that you typically pay up to $15/mth for...included to all WA members for no additional cost! Members have been telling us Wealthy Affiliate is too cheap for newcomers, but we have decided to go ahead offer more value to WA without raising the price!
Wealthy Affiliate will continue to evolve and if you are looking to succeed online, there is not better place to be. Join today and get access to our resources, tools, and full support...and our hosting and site builder!!!
====> http://www.WealthyAffiliate.com
Our hosting works great with your existing websites, or your can use our cutting edge website builder, Site Rubix (which is also included with your membership) to build sites and them upload them to our hosting. You have no excuse now not to have a profitable website!
Have a great day Nobre!
Sincerely,
Kyle & Carson
The Wealthy Affiliates
www.wealthyaffiliate.com
Niche Marketing Inc.
P.O Box 13243 549 Michigan St.
Victoria, BC
Canada
21 Aralık 2008 Pazar
Ways to Improve Your Website Navigation & SEO
4 Easy Ways to Improve Your Website Navigation & SEO
Posted in December 19th, 2008
by admin in Internet Marketing
Navigation is an extremely important part of your website that helps users find the content they’re after and informs search spiders about the structure of your website. In order to improve the usability and ranking of your site, it’s important to keep both users and SEO in mind when deciding on the structure of your website.
Here are my top 4 (Google Approved) ways to improve your sites navigation:
1. Create a clear structure for your content
Unless your site only has a handful of pages, it’s a good idea to group related content under a subfolder on your site. If you have an online store for example, your products could be structured in the following manner:
/home/
/articles/
/about/
/online-shop/
/shoes/
/mens shoes/
/womens shoes/
2. Use text (not images) for navigation
Navigation is going to include some of your most important keywords, so you want Google to index these right? Google has a hard time making sense of images so make sure your site is easy to crawl by using text for navigation!
3. Use “Breadcrumb” navigation
Breadcrumb navigation helps show visitors where they are on your website and is also another chance to include important keywords on your pages. These links are usually found at the top or bottom of pages and generally look like this:
DVD Store > Comedy > Top 10 Movies
4. Use a HTML and XML sitemap
A HTML sitemap is just a simple page that contains links to all your major pages. This can be helpful to users if they become lost or are looking for specific content on your site. An XML sitemap is useful for search engines and helps inform the search spider about the structure of your site. If you don’t have an XML sitemap, visit XML Sitemaps to create one for free!
4 Easy Ways to Improve Your Website Navigation & SEO
Why major search engines changed their criteria for ranking and are it difficult to get to the top?
It has become increasingly difficult to get to the top of the major search engines in recent years as the likes of Google and Yahoo! have changed their criteria for how they rank websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website’s popularity among the major search engines.
While there are many other aspects to search engine optimization (SEO), article submission can be a cheap and effective way to help you get that coveted spot on the first page of the search engine results for keywords relating to your business.
First let’s look at how article marketing works in relation to improving SEO. Basically, every time a link to your website is published on another website your popularity with the search engines increases. These are known as backlinks. In every marketing article you submit to an article directory you can include a resource box with information about you or your product, and a backlinks to your website.
So, even just by submitting to article directories you are already increasing the number of backlinks to your website. However, the real value from submitting these articles is that they can be picked up and published anywhere on the web. Every time an article is published you get another backlinks to your website. If your articles are published enough times you could see your search engine page ranking rocket. Bear in mind though, that the effectiveness of your campaign will depend on where the articles appear. A backlinks from a website that itself has a high search engine page ranking will carry more weight than a backlinks from a site with a poor ranking.
Keywords vs quality
carefully choosing keywords is an essential part of article marketing for a number of reasons. First, you want your articles to be easily found in article directories. If they remain buried under similar articles they will never be published on other websites and your efforts will have been wasted.
Also, you want your articles to get good results on the search engines themselves. If your articles find their way onto the front pages of the search engines you will increase exposure to your website or product, and increase your reputation as an article writer.
However, there is more to successful article marketing than keywords. There has been an ongoing difference of opinion among SEO experts as to whether the quality of articles can be sacrificed for the sake of high keyword density within the text. While it is important to put keywords in the text to help with SEO, quality content is king when it comes to article marketing.
The main aim of article marketing is to get your articles published on as many websites as possible. Quality content is at a premium on the internet so if you can provide good articles that people want to read you will be successful. If you stuff your articles with keywords websites will not publish them and readers will rarely read beyond the first paragraph. So, keep keywords to about two per every 100 words of text and do not let them disrupt the flow and the meaning of the article.
Know your neighbor
the most successful article marketers are the ones who gain a reputation as experts in their chosen field, so try to find your niche and work to your strengths. If you write authoratively and enthusiastically about a subject that you know about you are much more likely to attract readers.
If, for example, you have a website that sells Mac software you could write about new releases and trends in this field. However, you could also boost your profile by becoming involved in the general online Mac community by posting on forums or even creating your own blog. These can provide extra opportunities for creating backlinks and driving traffic to your website, and as you become better known in your field you will find your articles will be more used more often and more widely.
New Web 2.0 social bookmaking websites are also giving article marketers new opportunities for improving SEO and increasing traffic to their website. If you come up with an article you think could be very popular on the web you could publish it on your website and submit it to websites like Digg and Reddit. If it gains popularity on these sites it could go viral and bring thousands of hits to your site.
Article marketing offers excellent opportunities to promote your product while improving the SEO of your website. Even if you do not have the time or the will to write articles yourself, you should look into having a freelance writer doing the job for you.
For more useful tips & hints, please browse for more information at our website:- www.article-promotion-course.com www.articlemarketing.infozabout.com, Why major search engines changed their criteria for ranking and are it difficult to get to the top?
Are you looking for more traffic and viewers for your pages?
Well, if you’re writing or selling anything on the internet, this has an obvious answer…
Traffic to your pages is really all about having high rankings in the search engines. What this means to you is that any prospect typing your keyword(s) into any search engine’s search bar will be served your link on the first page of results (hopefully).
To direct traffic your way and to generate sales, you’re going to have to do some sharp analysis of the quality, organization and topic relevance of your website pages.
So let’s start with a quick overview of just five simple ways to start ranking higher using better search engine optimization (SEO) tactics. First thing’s first…
1. Prepare An Outline For Your Page Content Before You Write It-
For website success, you MUST stay tightly organized and be very resourceful. Search Google using keywords that pertain to your niche and look for sites that have these features. When a site looks clean and orderly, make sure you’ve got the tools in place to help you validate your suspicions. For instance:
Download Sparky which is Alexa’s toolbar gadget for your Firefox browser. Sparky installs a non obtrusive menu at the bottom right of your browser revealing the Alexa rankings (traffic trends, reach meter & traffic rank) of the pages that you are currently viewing. “What, you don’t work with Firefox?!”
Firefox is a browser that’s incredibly useful for online marketers because there’s many widgets n’ tools made compatible with the browser to assist you in your marketing research.
2. Be Niche Specific-
The more you can carve out a little niche space within a larger industry, the better your chances of achieving higher ranks for that particular market. It’s equally important to find a niche that’s large enough to be profitable for your time & efforts though. Research is the key here and I’ll explore this subject with you at another time.
3. Estimate Your Search Traffic-
One of the most important aspects of SEO is knowing just how much traffic may be searching for your particular niche. Several good keyword tools are available to help you determine which keywords you’ll need to target throughout your webpages to get higher ranks. Keyword Spy is an advanced research engine from the leaders in keyword research technology. Increase your revenues by finding the most profitable keywords. Know your competitor’s online marketing strategies by spying on their choice of keywords! I won’t build a website without this tool.
4. Use Compelling Keywords-
Use the most powerful keywords in the title of your pages, in the meta tags and scatter them as well throughout your pages. Your composition should feature about one to two uses of the particular keyword per paragraph. Aim for a keyword density between two to four percent per page and no greater or search engines may consider it spam & over promotional.
5. Develop A Long Term Plan-
Building a marketing plan & pages without a clearly defined end purpose in sight is like driving in the night without the headlights on. You need to have a clear set of goals your site has been created for and to achieve these goals you you have to put a business plan together to give direction and to achieve your goals.
23 Ocak 2008 Çarşamba
The WebSite Quality Challenge
Dr. Edward Miller
eValid HOME
ABSTRACT
Because of its possible instant worldwide audience a WebSite's quality and reliability are crucial. The very special nature of the Web applications and WebSites pose unique software testing challenges. Webmasters, Web applications developers, and WebSite quality assurance managers need tools and methods that can match up to the new needs. Mechanized testing via special purpose Web testing software offers the potential to meet these challenges.
INTRODUCTION
WebSites are something entirely new in the world of software quality! Within minutes of going live, a Web application can have many thousands more users than a conventional, non-Web application. The immediacy of the Web creates an immediate expectation of quality and rapid application delivery, but the technical complexities of a WebSite and variances in the browser make testing and quality control more difficult, and in some ways, more subtle. Automated testing of WebSites is both an opportunity and a challenge.
DEFINING WEBSITE QUALITY & RELIABILITY
A WebSite is like any piece of software: no single, all-inclusive quality measure applies, and even multiple quality metrics may not apply. Yet, verifying user-critical impressions of "quality" and "reliability" take on new importance.
Dimensions of Quality. There are many dimensions of quality, and each measure will pertain to a particular WebSite in varying degrees. Here are some of them:
* Time: WebSites change often and rapidly? How much has a WebSite changed since the last upgrade? How do you highlight the parts that have changed?
* Structural: How well do all of the parts of the WebSite hold together. Are all links inside and outside the WebSite working? Do all of the images work? Are there parts of the WebSite that are not connected?
* Content: Does the content of critical pages match what is supposed to be there? Do key phrases exist continually in highly-changeable pages? Do critical pages maintain quality content from version to version? What about dynamically generated HTML pages?
* Accuracy and Consistency: Are today's copies of the pages downloaded the same as yesterday's? Close enough? Is the data presented accurate enough? How do you know?
* Response Time and Latency: Does the WebSite server respond to a browser request within certain parameters? In an E-commerce context, how is the end to end response time after a SUBMIT? Are there parts of a site that are so slow the user declines to continue working on it?
* Performance: Is the Browser-Web-WebSite-Web-Browser connection quick enough? How does the performance vary by time of day, by load and usage? Is performance adequate for E-commerce applications? Taking 10 minutes to respond to an E-commerce purchase is clearly not acceptable!
Impact of Quality. Quality is in the mind of the user. A poor-quality WebSite, one with many broken pages and faulty images, with Cgi-Bin error messages, etc. may cost in poor customer relations, lost corporate image, and even in lost revenue. Very complex WebSites can sometimes overload the user.
The combination of WebSite complexity and low quality is potentially lethal to an E-commerce operation. Unhappy users will quickly depart for a different site! And they won't leave with any good impressions.
WEBSITE ARCHITECTURE
A WebSite can be complex, and that complexity -- which is what provides the power, of course -- can be an impediment in assuring WebSite Quality. Add in the possibilities of multiple authors, very-rapid updates and changes, and the problem compounds.
Here are the major parts of WebSites as seen from a Quality perspective.
Browser. The browser is the viewer of a WebSite and there are so many different browsers and browser options that a well-done WebSite is probably designed to look good on as many browsers as possible. This imposes a kind of de facto standard: the WebSite must use only those constructs that work with the majority of browsers. But this still leaves room for a lot of creativity, and a range of technical difficulties.
Display Technologies. What you see in your browser is actually composed from many sources:
* HTML. There are various versions of HTML supported, and the WebSite ought to be built in a version of HTML that is compatible. And this should be checkable.
* Java, JavaScript, ActiveX. Obviously JavaScript and Java applets will be part of any serious WebSite, so the quality process must be able to support these. On the Windows side, ActiveX controls have to be handled as well.
* Cgi-Bin Scripts. This is link from a user action of some kind (typically, from a FORM passage or otherwise directly from the HTML, and possibly also from within a Java applet). All of the different types of Cgi-Bin Scripts (perl, awk, shell-scripts, etc.) need to be handled, and tests need to check "end to end" operation. This kind of a "loop" check is crucial for E-commerce situations.
* Database Access. In E-commerce applications either you are building data up or retrieving data from a database. How does that interaction perform in real world use? If you give in "correct" or "specified" input does the result produce what you expect?
Some access to information from the database may be appropriate, depending on the application, but this is typically found by other means.
Navigation. Users move to and from pages, click on links, click on images (thumbnails), etc. Navigation in a WebSite often is complex and has to be quick and error free.
Object Mode. The display you see changes dynamically; the only constants are the "objects" that make up the display. These aren't real objects in the OO sense; but they have to be treated that way. So, the quality test tools have to be able to handle URL links, forms, tables, anchors, buttons of all types in an "object like" manner so that validations are independent of representation.
Server Response. How fast the WebSite host responds influences whether a user (i.e. someone on the browser) moves on or continues. Obviously, InterNet loading affects this too, but this factor is often outside the Webmaster's control at least in terms of how the WebSite is written. Instead, it seems to be more an issue of server hardware capacity and throughput. Yet, if a WebSite becomes very popular -- this can happen overnight! -- loading and tuning are real issues that often are imposed -- perhaps not fairly -- on the WebMaster.
Interaction & Feedback. For passive, content-only sites the only issue is availability, but for a WebSite that interacts with the user, how fast and how reliable that interaction is can be a big factor.
Concurrent Users. Do multiple users interact on a WebSite? Can they get in each others' way? While WebSites often resemble conventional client/server software structures, with multiple users at multiple locations a WebSite can be much different, and much more complex, than complex applications.
ASSURING WEBSITE QUALITY AUTOMATICALLY
Assuring WebSite quality requires conducting sets of tests, automatically and repeatably, that demonstrate required properties and behaviors. Here are some required elements of tools that aim to do this.
Test Sessions. Typical elements of tests involve these characteristics:
* Browser Independent. Tests should be realistic, but not be dependent on a particular browser, whose biases and characteristics might mask a WebSite's problems.
* No Buffering, Caching. Local caching and buffering -- often a way to improve apparent performance -- should be disabled so that timed experiments are a true measure of the Browser-Web-WebSite-Web-Browser response time.
* Fonts and Preferences. Most browsers support a wide range of fonts and presentation preferences, and these should not affect how quality on a WebSite is assessed or assured.
* Object Mode. Edit fields, push buttons, radio buttons, check boxes, etc. All should be treatable in object mode, i.e. independent of the fonts and preferences.
Object mode operation is essential to protect an investment in tests and to assure tests' continued operation when WebSite pages change. When buttons and form entries change location -- as they often do -- the tests should still work.
When a button or other object is deleted, that error should be sensed! Adding objects to a page clearly implies re-making the test.
* Tables and Forms. Even when the layout of a table or form varies in the browser's view, tests of it should continue independent of these factors.
* Frames. Windows with multiple frames ought to be processed simply, i.e. as if they were multiple single-page frames.
Test Context. Tests need to operate from the browser level for two reasons: (1) this is where users see a WebSite, so tests based in browser operation are the most realistic; and (2) tests based in browsers can be run locally or across the Web equally well. Local execution is fine for quality control, but not for performance measurement work, where response time including Web-variable delays reflective of real-world usage is essential.
WEBSITE VALIDATION PROCESSES
Confirming validity of what is tested is the key to assuring WebSite quality -- and is the most difficult challenge of all. Here are four key areas where test automation will have a significant impact.
Operational Testing. Individual test steps may involve a variety of checks on individual pages in the WebSite:
* Page Quality. Is the entire page identical with a prior version? Are key parts of the text the same or different?
* Table, Form Quality. Are all of the parts of a table or form present? Correctly laid out? Can you confirm that selected texts are in the "right place".
* Page Relationships. Are all of the links a page mentions the same as before? Are there new or missing links?
* Performance, Response Times. Is the response time for a user action the same as it was (within a range)?
Test Suites. Typically you may have dozens or hundreds (or thousands?) of tests, and you may wish to run tests in a variety of modes:
* Unattended Testing. Individual and/or groups of tests should be executable singly or in parallel from one or many workstations.
* Background Testing. Tests should be executable from multiple browsers running "in the background" [on an appropriately equipped workstation].
* Distributed Testing. Independent parts of a test suite should be executable from separate workstations without conflict.
* Performance Testing. Timing in performance tests should be resolved to 1 millisecond levels; this gives a strong basis for averaging data.
* Random Testing. There should be a capability for randomizing certain parts of tests.
* Error Recovery. While browser failure due to user inputs is rare, test suites should have the capability of resynchronizing after an error.
Content Validation. Apart from how a WebSite responds dynamically, the content should be checkable either exactly or approximately. Here are some ways that should be possible:
* Structural. All of the links and anchors match with prior "baseline" data. Images should be characterizable by byte-count and/or file type or other file properties.
* Checkpoints, Exact Reproduction. One or more text elements -- or even all text elements -- in a page should be markable as "required to match".
* Gross Statistics. Page statistics (e.g. line, word, byte-count, checksum, etc.).
* Selected Images/Fragments. The tester should have the option to rubber band sections of an image and require that the selection image match later during a subsequent rendition of it. This ought to be possible for several images or image fragments.
Load Simulation. Load analysis needs to proceed by having a special purpose browser act like a human user. This assures that the performance checking experiment indicates true performance -- not performance on simulated but unrealistic conditions.
Sessions should be recorded live or edited from live recordings to assure faithful timing. There should be adjustable speed up and slow down ratios and intervals.
Load generation should proceed from:
* Single Browser. One session played on a browser with one or multiple responses. Timing data should be put in a file for separate analysis.
* Multiple Independent Browsers. Multiple sessions played on multiple browsers with one or multiple responses. Timing data should be put in a file for separate analysis. Multivariate statistical methods may be needed for a complex but general performance model.
* Multiple Coordinated Browsers. This is the most-complex form -- two or more browsers behaving in a coordinated fashion. Special synchronization and control capabilities have to be available to support this.
SITUATION SUMMARY
All of these needs and requirements impose constraints on the test automation tools used to confirm the quality and reliability of a WebSite. At the same time they present a real opportunity to amplify human tester/analyst capabilities. Better, more reliable WebSites should be the result.