We have recently added website hosting to Wealthy Affiliate. This means there are no longer any fees for you to deal with in regards to hosting. There are really no additional costs now when you join Wealthy Affiliate as you have everything you need to be highly successful online...all in one place.
====> http://www.WealthyAffiliate.com
Here are the details of the hosting that ALL Wealthy Affiliate members get:
-600 MB Space (supports 600 - 6000 web pages)
-120,000 MB Transfer
-15 Email Accounts
-15 Email Redirects
-3 External Domains
-30 Sub-Domains
-15 Domain Aliases
-3 MySQL Databases
-3 Autoresponders
-IMAP & POP3 Supported
-Domain Contact Management
-Webmail
-PHP MyAdmin Database Management
This is comparable to hosting plans that you typically pay up to $15/mth for...included to all WA members for no additional cost! Members have been telling us Wealthy Affiliate is too cheap for newcomers, but we have decided to go ahead offer more value to WA without raising the price!
Wealthy Affiliate will continue to evolve and if you are looking to succeed online, there is not better place to be. Join today and get access to our resources, tools, and full support...and our hosting and site builder!!!
====> http://www.WealthyAffiliate.com
Our hosting works great with your existing websites, or your can use our cutting edge website builder, Site Rubix (which is also included with your membership) to build sites and them upload them to our hosting. You have no excuse now not to have a profitable website!
Have a great day Nobre!
Sincerely,
Kyle & Carson
The Wealthy Affiliates
www.wealthyaffiliate.com
Niche Marketing Inc.
P.O Box 13243 549 Michigan St.
Victoria, BC
Canada
25 Aralık 2008 Perşembe
21 Aralık 2008 Pazar
Ways to Improve Your Website Navigation & SEO
4 Easy Ways to Improve Your Website Navigation & SEO
Posted in December 19th, 2008
by admin in Internet Marketing
Navigation is an extremely important part of your website that helps users find the content they’re after and informs search spiders about the structure of your website. In order to improve the usability and ranking of your site, it’s important to keep both users and SEO in mind when deciding on the structure of your website.
Here are my top 4 (Google Approved) ways to improve your sites navigation:
1. Create a clear structure for your content
Unless your site only has a handful of pages, it’s a good idea to group related content under a subfolder on your site. If you have an online store for example, your products could be structured in the following manner:
/home/
/articles/
/about/
/online-shop/
/shoes/
/mens shoes/
/womens shoes/
2. Use text (not images) for navigation
Navigation is going to include some of your most important keywords, so you want Google to index these right? Google has a hard time making sense of images so make sure your site is easy to crawl by using text for navigation!
3. Use “Breadcrumb” navigation
Breadcrumb navigation helps show visitors where they are on your website and is also another chance to include important keywords on your pages. These links are usually found at the top or bottom of pages and generally look like this:
DVD Store > Comedy > Top 10 Movies
4. Use a HTML and XML sitemap
A HTML sitemap is just a simple page that contains links to all your major pages. This can be helpful to users if they become lost or are looking for specific content on your site. An XML sitemap is useful for search engines and helps inform the search spider about the structure of your site. If you don’t have an XML sitemap, visit XML Sitemaps to create one for free!
4 Easy Ways to Improve Your Website Navigation & SEO
Why major search engines changed their criteria for ranking and are it difficult to get to the top?
It has become increasingly difficult to get to the top of the major search engines in recent years as the likes of Google and Yahoo! have changed their criteria for how they rank websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website’s popularity among the major search engines.
While there are many other aspects to search engine optimization (SEO), article submission can be a cheap and effective way to help you get that coveted spot on the first page of the search engine results for keywords relating to your business.
First let’s look at how article marketing works in relation to improving SEO. Basically, every time a link to your website is published on another website your popularity with the search engines increases. These are known as backlinks. In every marketing article you submit to an article directory you can include a resource box with information about you or your product, and a backlinks to your website.
So, even just by submitting to article directories you are already increasing the number of backlinks to your website. However, the real value from submitting these articles is that they can be picked up and published anywhere on the web. Every time an article is published you get another backlinks to your website. If your articles are published enough times you could see your search engine page ranking rocket. Bear in mind though, that the effectiveness of your campaign will depend on where the articles appear. A backlinks from a website that itself has a high search engine page ranking will carry more weight than a backlinks from a site with a poor ranking.
Keywords vs quality
carefully choosing keywords is an essential part of article marketing for a number of reasons. First, you want your articles to be easily found in article directories. If they remain buried under similar articles they will never be published on other websites and your efforts will have been wasted.
Also, you want your articles to get good results on the search engines themselves. If your articles find their way onto the front pages of the search engines you will increase exposure to your website or product, and increase your reputation as an article writer.
However, there is more to successful article marketing than keywords. There has been an ongoing difference of opinion among SEO experts as to whether the quality of articles can be sacrificed for the sake of high keyword density within the text. While it is important to put keywords in the text to help with SEO, quality content is king when it comes to article marketing.
The main aim of article marketing is to get your articles published on as many websites as possible. Quality content is at a premium on the internet so if you can provide good articles that people want to read you will be successful. If you stuff your articles with keywords websites will not publish them and readers will rarely read beyond the first paragraph. So, keep keywords to about two per every 100 words of text and do not let them disrupt the flow and the meaning of the article.
Know your neighbor
the most successful article marketers are the ones who gain a reputation as experts in their chosen field, so try to find your niche and work to your strengths. If you write authoratively and enthusiastically about a subject that you know about you are much more likely to attract readers.
If, for example, you have a website that sells Mac software you could write about new releases and trends in this field. However, you could also boost your profile by becoming involved in the general online Mac community by posting on forums or even creating your own blog. These can provide extra opportunities for creating backlinks and driving traffic to your website, and as you become better known in your field you will find your articles will be more used more often and more widely.
New Web 2.0 social bookmaking websites are also giving article marketers new opportunities for improving SEO and increasing traffic to their website. If you come up with an article you think could be very popular on the web you could publish it on your website and submit it to websites like Digg and Reddit. If it gains popularity on these sites it could go viral and bring thousands of hits to your site.
Article marketing offers excellent opportunities to promote your product while improving the SEO of your website. Even if you do not have the time or the will to write articles yourself, you should look into having a freelance writer doing the job for you.
For more useful tips & hints, please browse for more information at our website:- www.article-promotion-course.com www.articlemarketing.infozabout.com, Why major search engines changed their criteria for ranking and are it difficult to get to the top?
Are you looking for more traffic and viewers for your pages?
Well, if you’re writing or selling anything on the internet, this has an obvious answer…
Traffic to your pages is really all about having high rankings in the search engines. What this means to you is that any prospect typing your keyword(s) into any search engine’s search bar will be served your link on the first page of results (hopefully).
To direct traffic your way and to generate sales, you’re going to have to do some sharp analysis of the quality, organization and topic relevance of your website pages.
So let’s start with a quick overview of just five simple ways to start ranking higher using better search engine optimization (SEO) tactics. First thing’s first…
1. Prepare An Outline For Your Page Content Before You Write It-
For website success, you MUST stay tightly organized and be very resourceful. Search Google using keywords that pertain to your niche and look for sites that have these features. When a site looks clean and orderly, make sure you’ve got the tools in place to help you validate your suspicions. For instance:
Download Sparky which is Alexa’s toolbar gadget for your Firefox browser. Sparky installs a non obtrusive menu at the bottom right of your browser revealing the Alexa rankings (traffic trends, reach meter & traffic rank) of the pages that you are currently viewing. “What, you don’t work with Firefox?!”
Firefox is a browser that’s incredibly useful for online marketers because there’s many widgets n’ tools made compatible with the browser to assist you in your marketing research.
2. Be Niche Specific-
The more you can carve out a little niche space within a larger industry, the better your chances of achieving higher ranks for that particular market. It’s equally important to find a niche that’s large enough to be profitable for your time & efforts though. Research is the key here and I’ll explore this subject with you at another time.
3. Estimate Your Search Traffic-
One of the most important aspects of SEO is knowing just how much traffic may be searching for your particular niche. Several good keyword tools are available to help you determine which keywords you’ll need to target throughout your webpages to get higher ranks. Keyword Spy is an advanced research engine from the leaders in keyword research technology. Increase your revenues by finding the most profitable keywords. Know your competitor’s online marketing strategies by spying on their choice of keywords! I won’t build a website without this tool.
4. Use Compelling Keywords-
Use the most powerful keywords in the title of your pages, in the meta tags and scatter them as well throughout your pages. Your composition should feature about one to two uses of the particular keyword per paragraph. Aim for a keyword density between two to four percent per page and no greater or search engines may consider it spam & over promotional.
5. Develop A Long Term Plan-
Building a marketing plan & pages without a clearly defined end purpose in sight is like driving in the night without the headlights on. You need to have a clear set of goals your site has been created for and to achieve these goals you you have to put a business plan together to give direction and to achieve your goals.
27 Kasım 2008 Perşembe
A new addition to the Quality Score By Google
A new addition to the Quality Score
In August, we introduced the Quality Score along with the launch of quality-based minimum bids, letting you know that we evaluate many factors, such as your ad text and clickthrough rate (CTR) to determine the minimum bid for your keyword. Today, we started incorporating a new factor into the Quality Score -- the landing page -- which will look at the content and layout of the pages linked from your ads.
Why are we doing this? Simply stated, we always aim to improve our users' experience so that these users (your potential customers) will continue to trust and value AdWords ads. Have you ever searched on a keyword, found an ad that seemed to be exactly what you wanted, and then clicked on it only to find a site that had little to do with what you were searching for? It's not a great experience.
Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results.
Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run. To help define site quality, we've created a general set of website design tips and guidelines that should help you evaluate and optimize your site.
So, take a look at these guidelines and remember that the more valuable and relevant your site is to your user, the more effective your advertising will be -- and the better your chance of converting a click to a customer.
Posted by Sarah, Inside AdWords crew
Thursday, December 08, 2005 at 2:41 PM
In August, we introduced the Quality Score along with the launch of quality-based minimum bids, letting you know that we evaluate many factors, such as your ad text and clickthrough rate (CTR) to determine the minimum bid for your keyword. Today, we started incorporating a new factor into the Quality Score -- the landing page -- which will look at the content and layout of the pages linked from your ads.
Why are we doing this? Simply stated, we always aim to improve our users' experience so that these users (your potential customers) will continue to trust and value AdWords ads. Have you ever searched on a keyword, found an ad that seemed to be exactly what you wanted, and then clicked on it only to find a site that had little to do with what you were searching for? It's not a great experience.
Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results.
Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run. To help define site quality, we've created a general set of website design tips and guidelines that should help you evaluate and optimize your site.
So, take a look at these guidelines and remember that the more valuable and relevant your site is to your user, the more effective your advertising will be -- and the better your chance of converting a click to a customer.
Posted by Sarah, Inside AdWords crew
Thursday, December 08, 2005 at 2:41 PM
23 Ocak 2008 Çarşamba
The WebSite Quality Challenge
The WebSite Quality Challenge
Dr. Edward Miller
eValid HOME
ABSTRACT
Because of its possible instant worldwide audience a WebSite's quality and reliability are crucial. The very special nature of the Web applications and WebSites pose unique software testing challenges. Webmasters, Web applications developers, and WebSite quality assurance managers need tools and methods that can match up to the new needs. Mechanized testing via special purpose Web testing software offers the potential to meet these challenges.
INTRODUCTION
WebSites are something entirely new in the world of software quality! Within minutes of going live, a Web application can have many thousands more users than a conventional, non-Web application. The immediacy of the Web creates an immediate expectation of quality and rapid application delivery, but the technical complexities of a WebSite and variances in the browser make testing and quality control more difficult, and in some ways, more subtle. Automated testing of WebSites is both an opportunity and a challenge.
DEFINING WEBSITE QUALITY & RELIABILITY
A WebSite is like any piece of software: no single, all-inclusive quality measure applies, and even multiple quality metrics may not apply. Yet, verifying user-critical impressions of "quality" and "reliability" take on new importance.
Dimensions of Quality. There are many dimensions of quality, and each measure will pertain to a particular WebSite in varying degrees. Here are some of them:
* Time: WebSites change often and rapidly? How much has a WebSite changed since the last upgrade? How do you highlight the parts that have changed?
* Structural: How well do all of the parts of the WebSite hold together. Are all links inside and outside the WebSite working? Do all of the images work? Are there parts of the WebSite that are not connected?
* Content: Does the content of critical pages match what is supposed to be there? Do key phrases exist continually in highly-changeable pages? Do critical pages maintain quality content from version to version? What about dynamically generated HTML pages?
* Accuracy and Consistency: Are today's copies of the pages downloaded the same as yesterday's? Close enough? Is the data presented accurate enough? How do you know?
* Response Time and Latency: Does the WebSite server respond to a browser request within certain parameters? In an E-commerce context, how is the end to end response time after a SUBMIT? Are there parts of a site that are so slow the user declines to continue working on it?
* Performance: Is the Browser-Web-WebSite-Web-Browser connection quick enough? How does the performance vary by time of day, by load and usage? Is performance adequate for E-commerce applications? Taking 10 minutes to respond to an E-commerce purchase is clearly not acceptable!
Impact of Quality. Quality is in the mind of the user. A poor-quality WebSite, one with many broken pages and faulty images, with Cgi-Bin error messages, etc. may cost in poor customer relations, lost corporate image, and even in lost revenue. Very complex WebSites can sometimes overload the user.
The combination of WebSite complexity and low quality is potentially lethal to an E-commerce operation. Unhappy users will quickly depart for a different site! And they won't leave with any good impressions.
WEBSITE ARCHITECTURE
A WebSite can be complex, and that complexity -- which is what provides the power, of course -- can be an impediment in assuring WebSite Quality. Add in the possibilities of multiple authors, very-rapid updates and changes, and the problem compounds.
Here are the major parts of WebSites as seen from a Quality perspective.
Browser. The browser is the viewer of a WebSite and there are so many different browsers and browser options that a well-done WebSite is probably designed to look good on as many browsers as possible. This imposes a kind of de facto standard: the WebSite must use only those constructs that work with the majority of browsers. But this still leaves room for a lot of creativity, and a range of technical difficulties.
Display Technologies. What you see in your browser is actually composed from many sources:
* HTML. There are various versions of HTML supported, and the WebSite ought to be built in a version of HTML that is compatible. And this should be checkable.
* Java, JavaScript, ActiveX. Obviously JavaScript and Java applets will be part of any serious WebSite, so the quality process must be able to support these. On the Windows side, ActiveX controls have to be handled as well.
* Cgi-Bin Scripts. This is link from a user action of some kind (typically, from a FORM passage or otherwise directly from the HTML, and possibly also from within a Java applet). All of the different types of Cgi-Bin Scripts (perl, awk, shell-scripts, etc.) need to be handled, and tests need to check "end to end" operation. This kind of a "loop" check is crucial for E-commerce situations.
* Database Access. In E-commerce applications either you are building data up or retrieving data from a database. How does that interaction perform in real world use? If you give in "correct" or "specified" input does the result produce what you expect?
Some access to information from the database may be appropriate, depending on the application, but this is typically found by other means.
Navigation. Users move to and from pages, click on links, click on images (thumbnails), etc. Navigation in a WebSite often is complex and has to be quick and error free.
Object Mode. The display you see changes dynamically; the only constants are the "objects" that make up the display. These aren't real objects in the OO sense; but they have to be treated that way. So, the quality test tools have to be able to handle URL links, forms, tables, anchors, buttons of all types in an "object like" manner so that validations are independent of representation.
Server Response. How fast the WebSite host responds influences whether a user (i.e. someone on the browser) moves on or continues. Obviously, InterNet loading affects this too, but this factor is often outside the Webmaster's control at least in terms of how the WebSite is written. Instead, it seems to be more an issue of server hardware capacity and throughput. Yet, if a WebSite becomes very popular -- this can happen overnight! -- loading and tuning are real issues that often are imposed -- perhaps not fairly -- on the WebMaster.
Interaction & Feedback. For passive, content-only sites the only issue is availability, but for a WebSite that interacts with the user, how fast and how reliable that interaction is can be a big factor.
Concurrent Users. Do multiple users interact on a WebSite? Can they get in each others' way? While WebSites often resemble conventional client/server software structures, with multiple users at multiple locations a WebSite can be much different, and much more complex, than complex applications.
ASSURING WEBSITE QUALITY AUTOMATICALLY
Assuring WebSite quality requires conducting sets of tests, automatically and repeatably, that demonstrate required properties and behaviors. Here are some required elements of tools that aim to do this.
Test Sessions. Typical elements of tests involve these characteristics:
* Browser Independent. Tests should be realistic, but not be dependent on a particular browser, whose biases and characteristics might mask a WebSite's problems.
* No Buffering, Caching. Local caching and buffering -- often a way to improve apparent performance -- should be disabled so that timed experiments are a true measure of the Browser-Web-WebSite-Web-Browser response time.
* Fonts and Preferences. Most browsers support a wide range of fonts and presentation preferences, and these should not affect how quality on a WebSite is assessed or assured.
* Object Mode. Edit fields, push buttons, radio buttons, check boxes, etc. All should be treatable in object mode, i.e. independent of the fonts and preferences.
Object mode operation is essential to protect an investment in tests and to assure tests' continued operation when WebSite pages change. When buttons and form entries change location -- as they often do -- the tests should still work.
When a button or other object is deleted, that error should be sensed! Adding objects to a page clearly implies re-making the test.
* Tables and Forms. Even when the layout of a table or form varies in the browser's view, tests of it should continue independent of these factors.
* Frames. Windows with multiple frames ought to be processed simply, i.e. as if they were multiple single-page frames.
Test Context. Tests need to operate from the browser level for two reasons: (1) this is where users see a WebSite, so tests based in browser operation are the most realistic; and (2) tests based in browsers can be run locally or across the Web equally well. Local execution is fine for quality control, but not for performance measurement work, where response time including Web-variable delays reflective of real-world usage is essential.
WEBSITE VALIDATION PROCESSES
Confirming validity of what is tested is the key to assuring WebSite quality -- and is the most difficult challenge of all. Here are four key areas where test automation will have a significant impact.
Operational Testing. Individual test steps may involve a variety of checks on individual pages in the WebSite:
* Page Quality. Is the entire page identical with a prior version? Are key parts of the text the same or different?
* Table, Form Quality. Are all of the parts of a table or form present? Correctly laid out? Can you confirm that selected texts are in the "right place".
* Page Relationships. Are all of the links a page mentions the same as before? Are there new or missing links?
* Performance, Response Times. Is the response time for a user action the same as it was (within a range)?
Test Suites. Typically you may have dozens or hundreds (or thousands?) of tests, and you may wish to run tests in a variety of modes:
* Unattended Testing. Individual and/or groups of tests should be executable singly or in parallel from one or many workstations.
* Background Testing. Tests should be executable from multiple browsers running "in the background" [on an appropriately equipped workstation].
* Distributed Testing. Independent parts of a test suite should be executable from separate workstations without conflict.
* Performance Testing. Timing in performance tests should be resolved to 1 millisecond levels; this gives a strong basis for averaging data.
* Random Testing. There should be a capability for randomizing certain parts of tests.
* Error Recovery. While browser failure due to user inputs is rare, test suites should have the capability of resynchronizing after an error.
Content Validation. Apart from how a WebSite responds dynamically, the content should be checkable either exactly or approximately. Here are some ways that should be possible:
* Structural. All of the links and anchors match with prior "baseline" data. Images should be characterizable by byte-count and/or file type or other file properties.
* Checkpoints, Exact Reproduction. One or more text elements -- or even all text elements -- in a page should be markable as "required to match".
* Gross Statistics. Page statistics (e.g. line, word, byte-count, checksum, etc.).
* Selected Images/Fragments. The tester should have the option to rubber band sections of an image and require that the selection image match later during a subsequent rendition of it. This ought to be possible for several images or image fragments.
Load Simulation. Load analysis needs to proceed by having a special purpose browser act like a human user. This assures that the performance checking experiment indicates true performance -- not performance on simulated but unrealistic conditions.
Sessions should be recorded live or edited from live recordings to assure faithful timing. There should be adjustable speed up and slow down ratios and intervals.
Load generation should proceed from:
* Single Browser. One session played on a browser with one or multiple responses. Timing data should be put in a file for separate analysis.
* Multiple Independent Browsers. Multiple sessions played on multiple browsers with one or multiple responses. Timing data should be put in a file for separate analysis. Multivariate statistical methods may be needed for a complex but general performance model.
* Multiple Coordinated Browsers. This is the most-complex form -- two or more browsers behaving in a coordinated fashion. Special synchronization and control capabilities have to be available to support this.
SITUATION SUMMARY
All of these needs and requirements impose constraints on the test automation tools used to confirm the quality and reliability of a WebSite. At the same time they present a real opportunity to amplify human tester/analyst capabilities. Better, more reliable WebSites should be the result.
Dr. Edward Miller
eValid HOME
ABSTRACT
Because of its possible instant worldwide audience a WebSite's quality and reliability are crucial. The very special nature of the Web applications and WebSites pose unique software testing challenges. Webmasters, Web applications developers, and WebSite quality assurance managers need tools and methods that can match up to the new needs. Mechanized testing via special purpose Web testing software offers the potential to meet these challenges.
INTRODUCTION
WebSites are something entirely new in the world of software quality! Within minutes of going live, a Web application can have many thousands more users than a conventional, non-Web application. The immediacy of the Web creates an immediate expectation of quality and rapid application delivery, but the technical complexities of a WebSite and variances in the browser make testing and quality control more difficult, and in some ways, more subtle. Automated testing of WebSites is both an opportunity and a challenge.
DEFINING WEBSITE QUALITY & RELIABILITY
A WebSite is like any piece of software: no single, all-inclusive quality measure applies, and even multiple quality metrics may not apply. Yet, verifying user-critical impressions of "quality" and "reliability" take on new importance.
Dimensions of Quality. There are many dimensions of quality, and each measure will pertain to a particular WebSite in varying degrees. Here are some of them:
* Time: WebSites change often and rapidly? How much has a WebSite changed since the last upgrade? How do you highlight the parts that have changed?
* Structural: How well do all of the parts of the WebSite hold together. Are all links inside and outside the WebSite working? Do all of the images work? Are there parts of the WebSite that are not connected?
* Content: Does the content of critical pages match what is supposed to be there? Do key phrases exist continually in highly-changeable pages? Do critical pages maintain quality content from version to version? What about dynamically generated HTML pages?
* Accuracy and Consistency: Are today's copies of the pages downloaded the same as yesterday's? Close enough? Is the data presented accurate enough? How do you know?
* Response Time and Latency: Does the WebSite server respond to a browser request within certain parameters? In an E-commerce context, how is the end to end response time after a SUBMIT? Are there parts of a site that are so slow the user declines to continue working on it?
* Performance: Is the Browser-Web-WebSite-Web-Browser connection quick enough? How does the performance vary by time of day, by load and usage? Is performance adequate for E-commerce applications? Taking 10 minutes to respond to an E-commerce purchase is clearly not acceptable!
Impact of Quality. Quality is in the mind of the user. A poor-quality WebSite, one with many broken pages and faulty images, with Cgi-Bin error messages, etc. may cost in poor customer relations, lost corporate image, and even in lost revenue. Very complex WebSites can sometimes overload the user.
The combination of WebSite complexity and low quality is potentially lethal to an E-commerce operation. Unhappy users will quickly depart for a different site! And they won't leave with any good impressions.
WEBSITE ARCHITECTURE
A WebSite can be complex, and that complexity -- which is what provides the power, of course -- can be an impediment in assuring WebSite Quality. Add in the possibilities of multiple authors, very-rapid updates and changes, and the problem compounds.
Here are the major parts of WebSites as seen from a Quality perspective.
Browser. The browser is the viewer of a WebSite and there are so many different browsers and browser options that a well-done WebSite is probably designed to look good on as many browsers as possible. This imposes a kind of de facto standard: the WebSite must use only those constructs that work with the majority of browsers. But this still leaves room for a lot of creativity, and a range of technical difficulties.
Display Technologies. What you see in your browser is actually composed from many sources:
* HTML. There are various versions of HTML supported, and the WebSite ought to be built in a version of HTML that is compatible. And this should be checkable.
* Java, JavaScript, ActiveX. Obviously JavaScript and Java applets will be part of any serious WebSite, so the quality process must be able to support these. On the Windows side, ActiveX controls have to be handled as well.
* Cgi-Bin Scripts. This is link from a user action of some kind (typically, from a FORM passage or otherwise directly from the HTML, and possibly also from within a Java applet). All of the different types of Cgi-Bin Scripts (perl, awk, shell-scripts, etc.) need to be handled, and tests need to check "end to end" operation. This kind of a "loop" check is crucial for E-commerce situations.
* Database Access. In E-commerce applications either you are building data up or retrieving data from a database. How does that interaction perform in real world use? If you give in "correct" or "specified" input does the result produce what you expect?
Some access to information from the database may be appropriate, depending on the application, but this is typically found by other means.
Navigation. Users move to and from pages, click on links, click on images (thumbnails), etc. Navigation in a WebSite often is complex and has to be quick and error free.
Object Mode. The display you see changes dynamically; the only constants are the "objects" that make up the display. These aren't real objects in the OO sense; but they have to be treated that way. So, the quality test tools have to be able to handle URL links, forms, tables, anchors, buttons of all types in an "object like" manner so that validations are independent of representation.
Server Response. How fast the WebSite host responds influences whether a user (i.e. someone on the browser) moves on or continues. Obviously, InterNet loading affects this too, but this factor is often outside the Webmaster's control at least in terms of how the WebSite is written. Instead, it seems to be more an issue of server hardware capacity and throughput. Yet, if a WebSite becomes very popular -- this can happen overnight! -- loading and tuning are real issues that often are imposed -- perhaps not fairly -- on the WebMaster.
Interaction & Feedback. For passive, content-only sites the only issue is availability, but for a WebSite that interacts with the user, how fast and how reliable that interaction is can be a big factor.
Concurrent Users. Do multiple users interact on a WebSite? Can they get in each others' way? While WebSites often resemble conventional client/server software structures, with multiple users at multiple locations a WebSite can be much different, and much more complex, than complex applications.
ASSURING WEBSITE QUALITY AUTOMATICALLY
Assuring WebSite quality requires conducting sets of tests, automatically and repeatably, that demonstrate required properties and behaviors. Here are some required elements of tools that aim to do this.
Test Sessions. Typical elements of tests involve these characteristics:
* Browser Independent. Tests should be realistic, but not be dependent on a particular browser, whose biases and characteristics might mask a WebSite's problems.
* No Buffering, Caching. Local caching and buffering -- often a way to improve apparent performance -- should be disabled so that timed experiments are a true measure of the Browser-Web-WebSite-Web-Browser response time.
* Fonts and Preferences. Most browsers support a wide range of fonts and presentation preferences, and these should not affect how quality on a WebSite is assessed or assured.
* Object Mode. Edit fields, push buttons, radio buttons, check boxes, etc. All should be treatable in object mode, i.e. independent of the fonts and preferences.
Object mode operation is essential to protect an investment in tests and to assure tests' continued operation when WebSite pages change. When buttons and form entries change location -- as they often do -- the tests should still work.
When a button or other object is deleted, that error should be sensed! Adding objects to a page clearly implies re-making the test.
* Tables and Forms. Even when the layout of a table or form varies in the browser's view, tests of it should continue independent of these factors.
* Frames. Windows with multiple frames ought to be processed simply, i.e. as if they were multiple single-page frames.
Test Context. Tests need to operate from the browser level for two reasons: (1) this is where users see a WebSite, so tests based in browser operation are the most realistic; and (2) tests based in browsers can be run locally or across the Web equally well. Local execution is fine for quality control, but not for performance measurement work, where response time including Web-variable delays reflective of real-world usage is essential.
WEBSITE VALIDATION PROCESSES
Confirming validity of what is tested is the key to assuring WebSite quality -- and is the most difficult challenge of all. Here are four key areas where test automation will have a significant impact.
Operational Testing. Individual test steps may involve a variety of checks on individual pages in the WebSite:
* Page Quality. Is the entire page identical with a prior version? Are key parts of the text the same or different?
* Table, Form Quality. Are all of the parts of a table or form present? Correctly laid out? Can you confirm that selected texts are in the "right place".
* Page Relationships. Are all of the links a page mentions the same as before? Are there new or missing links?
* Performance, Response Times. Is the response time for a user action the same as it was (within a range)?
Test Suites. Typically you may have dozens or hundreds (or thousands?) of tests, and you may wish to run tests in a variety of modes:
* Unattended Testing. Individual and/or groups of tests should be executable singly or in parallel from one or many workstations.
* Background Testing. Tests should be executable from multiple browsers running "in the background" [on an appropriately equipped workstation].
* Distributed Testing. Independent parts of a test suite should be executable from separate workstations without conflict.
* Performance Testing. Timing in performance tests should be resolved to 1 millisecond levels; this gives a strong basis for averaging data.
* Random Testing. There should be a capability for randomizing certain parts of tests.
* Error Recovery. While browser failure due to user inputs is rare, test suites should have the capability of resynchronizing after an error.
Content Validation. Apart from how a WebSite responds dynamically, the content should be checkable either exactly or approximately. Here are some ways that should be possible:
* Structural. All of the links and anchors match with prior "baseline" data. Images should be characterizable by byte-count and/or file type or other file properties.
* Checkpoints, Exact Reproduction. One or more text elements -- or even all text elements -- in a page should be markable as "required to match".
* Gross Statistics. Page statistics (e.g. line, word, byte-count, checksum, etc.).
* Selected Images/Fragments. The tester should have the option to rubber band sections of an image and require that the selection image match later during a subsequent rendition of it. This ought to be possible for several images or image fragments.
Load Simulation. Load analysis needs to proceed by having a special purpose browser act like a human user. This assures that the performance checking experiment indicates true performance -- not performance on simulated but unrealistic conditions.
Sessions should be recorded live or edited from live recordings to assure faithful timing. There should be adjustable speed up and slow down ratios and intervals.
Load generation should proceed from:
* Single Browser. One session played on a browser with one or multiple responses. Timing data should be put in a file for separate analysis.
* Multiple Independent Browsers. Multiple sessions played on multiple browsers with one or multiple responses. Timing data should be put in a file for separate analysis. Multivariate statistical methods may be needed for a complex but general performance model.
* Multiple Coordinated Browsers. This is the most-complex form -- two or more browsers behaving in a coordinated fashion. Special synchronization and control capabilities have to be available to support this.
SITUATION SUMMARY
All of these needs and requirements impose constraints on the test automation tools used to confirm the quality and reliability of a WebSite. At the same time they present a real opportunity to amplify human tester/analyst capabilities. Better, more reliable WebSites should be the result.
10 Ocak 2008 Perşembe
Navigating Advertising Avenues
By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting
So we are sitting at a large round table with a mess of scribbled notes, thoughts, ideas,
and we are not sure where to go next. We are ready to develop a plan or at least a rough
scheme and move forward. So what is the message we are trying to get across to our
target customer base? What is our advertising attraction?
We need to first sit down and discuss what our budget for this particular project or
department will be. Once we develop a budget for the plan, we can start to develop a
message around the mediums that will be using to deliver it through. There are numerous
forms of advertising media we can use, such as;
(Direct Mail, Public Relations Promotions, Display Advertising, Directories,
Brochures/Flyers, Door to Door Leaflets, Transit Ads, Internet, T.V. Radio, Cinema,
Exhibitions, Trade Shows)
Once we have decided the types of advertising we will use, we need to look at what type
of customer would we like our ad to solicit. There are two modes that our customers
shopping habits can be classified as, transactional and relational. Transactional customers
focus on today’s transaction and they fear paying more than they should have. They are
very research oriented and they enjoy comparing and negotiating. At the same time these
costumers are great for word-of-mouth advertising. Relational customers think of today
as a beginning to all the transactions to follow. Their fears are of not of making the right
choice; they do not enjoy negotiation and competition. These customers consider their
time to be crucial and they become great return customers when they are satisfied with
something.
Remember it is all about getting noticed, we need to create ads that resonate on the minds
and hearts of our viewing audience. We need to focus on where people are going to first
see our product/service to make an immediate lasting impact. To help promote impact in
our ads we concentrate on methods create memorable responses. Our ads need to contain
a benefit to the viewer, and a strong visual vocal point. Good usage of colors and contrast
can enhance their memory of the ad.
Developing a repetitive campaign with a high-frequency of viewings is also beneficial to
the customer creating a mental relationship with our product/service. The law of “3” has
long applied to visual and audio advertising. That is, if a target customer can read your
message 3 times in a short period of time, or hear your ad 3 times, it will increase the
chances of them remembering the product. When developing slogans, phrases, or any
words that we will use in ads we need to use evocative words. Words that evoke a
reaction from the viewer, remove them from their current thoughts, and place them on
your message. This type of product association can be long lasting, and can create word
of mouth advertising such as, “Hey, did you see that ad?”
The most important part of developing an advertising campaign is to be consistent. If the
product/service can be recognized in numerous areas of placement through a consistent
message delivery, it will become a part of the consumers buying habits. Advertising can be very trial and error area, however crucial to any business. If we research, plan, and
implement all the fundamentals mentioned, then our advertising mix will turn out just
right.
Ryan Hoback is Founder and President of Motivated Entrepreneur. They help
entrepreneurs achieve success by helping them start and grow their businesses.
So we are sitting at a large round table with a mess of scribbled notes, thoughts, ideas,
and we are not sure where to go next. We are ready to develop a plan or at least a rough
scheme and move forward. So what is the message we are trying to get across to our
target customer base? What is our advertising attraction?
We need to first sit down and discuss what our budget for this particular project or
department will be. Once we develop a budget for the plan, we can start to develop a
message around the mediums that will be using to deliver it through. There are numerous
forms of advertising media we can use, such as;
(Direct Mail, Public Relations Promotions, Display Advertising, Directories,
Brochures/Flyers, Door to Door Leaflets, Transit Ads, Internet, T.V. Radio, Cinema,
Exhibitions, Trade Shows)
Once we have decided the types of advertising we will use, we need to look at what type
of customer would we like our ad to solicit. There are two modes that our customers
shopping habits can be classified as, transactional and relational. Transactional customers
focus on today’s transaction and they fear paying more than they should have. They are
very research oriented and they enjoy comparing and negotiating. At the same time these
costumers are great for word-of-mouth advertising. Relational customers think of today
as a beginning to all the transactions to follow. Their fears are of not of making the right
choice; they do not enjoy negotiation and competition. These customers consider their
time to be crucial and they become great return customers when they are satisfied with
something.
Remember it is all about getting noticed, we need to create ads that resonate on the minds
and hearts of our viewing audience. We need to focus on where people are going to first
see our product/service to make an immediate lasting impact. To help promote impact in
our ads we concentrate on methods create memorable responses. Our ads need to contain
a benefit to the viewer, and a strong visual vocal point. Good usage of colors and contrast
can enhance their memory of the ad.
Developing a repetitive campaign with a high-frequency of viewings is also beneficial to
the customer creating a mental relationship with our product/service. The law of “3” has
long applied to visual and audio advertising. That is, if a target customer can read your
message 3 times in a short period of time, or hear your ad 3 times, it will increase the
chances of them remembering the product. When developing slogans, phrases, or any
words that we will use in ads we need to use evocative words. Words that evoke a
reaction from the viewer, remove them from their current thoughts, and place them on
your message. This type of product association can be long lasting, and can create word
of mouth advertising such as, “Hey, did you see that ad?”
The most important part of developing an advertising campaign is to be consistent. If the
product/service can be recognized in numerous areas of placement through a consistent
message delivery, it will become a part of the consumers buying habits. Advertising can be very trial and error area, however crucial to any business. If we research, plan, and
implement all the fundamentals mentioned, then our advertising mix will turn out just
right.
Ryan Hoback is Founder and President of Motivated Entrepreneur. They help
entrepreneurs achieve success by helping them start and grow their businesses.
Questions to Ask Before You Advertise
by Michele Pariza Wacek
Most business owners and managers keep a fairly close eye on their marketing budgets.
And nothing throws a budget out of whack faster than advertising.
Advertising, or paying good money to get your message in front of your target market,
still has a place in your marketing mix, although it's not quite as effective as it once was.
If you're going to advertise, you need to be smart about it -- or you can quickly find
yourself with a blown budget and not much to show for it. Below are seven questions to
ask yourself before writing out that check.
1. Do you need to generate customers/traffic/leads/etc. right away? If so, then you better
pull out your wallet. Advertising is hands down the fastest way to get your message in
front of your target market. (You're paying for placement after all.)
2. Do you have another way to get the word out about your business? For instance, do
you have a customer database or an e-zine list? If so, then you might be better off sending
an e-mail (assuming you have customers' e-mails). Although technically e-mail
announcements fall under advertising, I'm not counting it in this particular case because
it's more or less free (or very low cost).
Perhaps you have a good news angle and a good relationship with a reporter. Or you have
a high-traffic Web site and/or blog. Or maybe you're an active volunteer with a large
organization and can use networking to get the message out.
But if none of those really apply, then you'd better take a closer look at advertising.
3. Do you need to augment your other marketing efforts? Maybe you have articles
featured on a Web site targeted to your customer base. Great when your article is front
and center and not-so-great when your article is buried in archives. A little advertising on
that site can keep you in your target market's sight all the time. Or maybe you struck gold
and got a big article written about your company in the perfect trade publication.
Fantastic for that month and not-so-fantastic for the other 11 months of the year. Or
maybe it's taking you longer than you'd like to drive traffic to your Web site. Advertising
is good for speeding things along.
Frequency is king when it comes to marketing -- if you're out of your customers' sight,
you're probably out of their mind when it comes to buying time. Advertising is a good
way to beef up or speed up what you're already doing.
4. Are other marketing methods not appropriate in this situation? Let's say you want to
have a sale. But your customer database is small (or nonexistent). Your Web site has
minimal traffic. And you aren't going to get any bites from the media since having a sale
isn't news. What do you do? Run some ads.
5. Would you rather save time than money? Let's face it. Running an ad is easy. Other
marketing methods are more time-consuming. If you want your marketing to be easy,
then advertising is about as easy as it's going to get. (Now there is a caveat to this one,
because you can hire people to do some of those marketing tasks, such as updating Web
sites, running PR campaigns, etc. However, not everything can be hired out so you still
might be stuck spending time you don't have.)
6. Are you planning to test a new campaign or a new product/target market? Running
small, inexpensive ads can be a good way to test certain marketing aspects before
launching big, expensive, time-consuming campaigns. If you want to penetrate a new
market or if you have a new product to launch or a new marketing message to try, buy
some ads and see what the response rate is. Another strength of advertising is control --
you have total control over your test.
7. Do other marketing approaches never quite measure up? It happens. Advertising in one
or two specific media outlets seem to generate more sales and more leads then anything
else you've tried. If that's the case, then don't mess with it. As the old saying goes, if it
ain't broke, don't fix it.
Creativity Exercise
Is advertising right for your business? Try this exercise and see.
1. What's your biggest marketing challenge right now? Write it down.
2. Go through the above list of questions and ask yourself each one. Does it apply to your
situation? If it does, write that down too.
3. Do some brainstorming. In what ways can you use advertising to solve your marketing
challenges? What media would work best? Online? Print? Radio? Television? Direct
mail? Something else? Make up an ad for a variety of media.
Now do the exact opposite. Think of ways advertising WON'T work for your business.
Brainstorm at least 25 reasons why advertising won't work for your specific situation. Be
silly. It's a good way to loosen you up.
4. Go back and reread both your pro and con lists. Now read your ads. Do you like what
you came up with? Do any of them resonate with you, even now after coming up with
your list of objections?
You may have just come up with your next advertising campaign.
Michele Pariza Wacek is the author of "Got Ideas? Unleash Your Creativity and Make
More Money." She offers two free e-zines that help subscribers combine their creativity
with hard-hitting marketing and copywriting principles to become more successful at
attracting new clients, selling products and services and boosting business. She can be
reached at http://www.TheArtistSoul.com.
Most business owners and managers keep a fairly close eye on their marketing budgets.
And nothing throws a budget out of whack faster than advertising.
Advertising, or paying good money to get your message in front of your target market,
still has a place in your marketing mix, although it's not quite as effective as it once was.
If you're going to advertise, you need to be smart about it -- or you can quickly find
yourself with a blown budget and not much to show for it. Below are seven questions to
ask yourself before writing out that check.
1. Do you need to generate customers/traffic/leads/etc. right away? If so, then you better
pull out your wallet. Advertising is hands down the fastest way to get your message in
front of your target market. (You're paying for placement after all.)
2. Do you have another way to get the word out about your business? For instance, do
you have a customer database or an e-zine list? If so, then you might be better off sending
an e-mail (assuming you have customers' e-mails). Although technically e-mail
announcements fall under advertising, I'm not counting it in this particular case because
it's more or less free (or very low cost).
Perhaps you have a good news angle and a good relationship with a reporter. Or you have
a high-traffic Web site and/or blog. Or maybe you're an active volunteer with a large
organization and can use networking to get the message out.
But if none of those really apply, then you'd better take a closer look at advertising.
3. Do you need to augment your other marketing efforts? Maybe you have articles
featured on a Web site targeted to your customer base. Great when your article is front
and center and not-so-great when your article is buried in archives. A little advertising on
that site can keep you in your target market's sight all the time. Or maybe you struck gold
and got a big article written about your company in the perfect trade publication.
Fantastic for that month and not-so-fantastic for the other 11 months of the year. Or
maybe it's taking you longer than you'd like to drive traffic to your Web site. Advertising
is good for speeding things along.
Frequency is king when it comes to marketing -- if you're out of your customers' sight,
you're probably out of their mind when it comes to buying time. Advertising is a good
way to beef up or speed up what you're already doing.
4. Are other marketing methods not appropriate in this situation? Let's say you want to
have a sale. But your customer database is small (or nonexistent). Your Web site has
minimal traffic. And you aren't going to get any bites from the media since having a sale
isn't news. What do you do? Run some ads.
5. Would you rather save time than money? Let's face it. Running an ad is easy. Other
marketing methods are more time-consuming. If you want your marketing to be easy,
then advertising is about as easy as it's going to get. (Now there is a caveat to this one,
because you can hire people to do some of those marketing tasks, such as updating Web
sites, running PR campaigns, etc. However, not everything can be hired out so you still
might be stuck spending time you don't have.)
6. Are you planning to test a new campaign or a new product/target market? Running
small, inexpensive ads can be a good way to test certain marketing aspects before
launching big, expensive, time-consuming campaigns. If you want to penetrate a new
market or if you have a new product to launch or a new marketing message to try, buy
some ads and see what the response rate is. Another strength of advertising is control --
you have total control over your test.
7. Do other marketing approaches never quite measure up? It happens. Advertising in one
or two specific media outlets seem to generate more sales and more leads then anything
else you've tried. If that's the case, then don't mess with it. As the old saying goes, if it
ain't broke, don't fix it.
Creativity Exercise
Advertising and your business
Is advertising right for your business? Try this exercise and see.
1. What's your biggest marketing challenge right now? Write it down.
2. Go through the above list of questions and ask yourself each one. Does it apply to your
situation? If it does, write that down too.
3. Do some brainstorming. In what ways can you use advertising to solve your marketing
challenges? What media would work best? Online? Print? Radio? Television? Direct
mail? Something else? Make up an ad for a variety of media.
Now do the exact opposite. Think of ways advertising WON'T work for your business.
Brainstorm at least 25 reasons why advertising won't work for your specific situation. Be
silly. It's a good way to loosen you up.
4. Go back and reread both your pro and con lists. Now read your ads. Do you like what
you came up with? Do any of them resonate with you, even now after coming up with
your list of objections?
You may have just come up with your next advertising campaign.
Michele Pariza Wacek is the author of "Got Ideas? Unleash Your Creativity and Make
More Money." She offers two free e-zines that help subscribers combine their creativity
with hard-hitting marketing and copywriting principles to become more successful at
attracting new clients, selling products and services and boosting business. She can be
reached at http://www.TheArtistSoul.com.
9 Ocak 2008 Çarşamba
A customized toolbar and RSS Feeds
What can greatly increase the traffic in our website and the quality of information disseminated to as many readers and visitors as is possible is by providing a RSS Feed to your visitors and readers and a customized toolbar to your subscribers. The RSS Feed is a recent innovation done by those in the Internet industry. It need not only bring news and other news-related information, it can be used to provide other information such as news related to your website and articles that you have currently uploaded and published. The RSS Feed goes successfully in tandem with the customized toolbar. One such customized toolbar service which you can take is the one provided by www.effectivebrand.com With this customized toolbar service, you can combine and strengthen the information dissemination capacities of both the RSS Feed, your blogs, and the important webpages of your website. One can tell one's reader-client that it is not really too unwieldy to have another toolbar in one's browser's arsenal. In fact, you can have as many toolbars in your browsers. All you need to do to manage them is to click which one you want to view at the moment.
Clean up all your coding and links
This is usually one of the things many webmasters and website owners often overlook when it comes to improving the quality of their website. What is important is to clean up all your coding and to fix all links that are broken. There are many tools in the Internet whereby you can check whether your links are broken. They will also say whether you need to add the necessary trailing slashes to some of your URLs. One such tool is the W3C link checker. We may be surprised but when we check all our links, we might find out that a lot of our links are indeed broken. This will surely bring about a lot of 404 error not found pages in your readers and visitors searches. And a lot of these 404 error not found pages will greatly hamper the service excellence of our website. If we want to improve the quality of our website, we must do this as a regular action and operation.
Create a good articles template
One good way of increasing the quality of your website is by creating a good template for your articles. For this website, the template created included links from webpages with high visitor count. Also, it embeds RSS Feeds for subscription for the visitor who may be a potential reader-client or subscriber-client. For creating this good quality template, what is important first is to see which among the webpages of your website are having high visitor and hit counts. Once you do find out which of them have good visitor and hit counts, then you can make them as regular links in your articles template. What is good about this is that whenever your content or article makes it to the first page of results in the leading search engines, these links that already have high visitor and hit count will even have a greater potential of increasing their traffic count.
SEO-oriented articles production in succession
To produce good quality SEO-oriented articles in successive waves will truly raise your traffic rank higher than you might have expected. The reason behind this is that the SEO-oriented articles usually are picked up by the leading search engines and are placed in their first-page of results. Thus, those who are searching for keywords or keyphrases related to the SEO-oriented articles which you produced will naturally click on those articles and will provide you with the increase of traffic you have aimed for for your website. Often, when you have already achieved a high traffic rank, it is but natural that many other website owners and webmasters who surf the Internet looking for high quality websites would be interested in exchanging links with your website because of your high traffic rank. Even those website owners and webmasters who have higher PageRank than yours but do not have as high a traffic rank will naturally want to link with your website.
Focusing on one keyword
Sometimes, in our desire to be truly SEO-oriented in our writing of content and articles, we often get mired in a lot of thinking when we use a lot of keywords and keyphrases in our webpage. It would be simple if we just pick one keyword and then stick with it all along the writing of the content and the article of the webpage. We can use variations of that keyword: its plural form, its noun form, or its adjective and adverb form. However, consistency in the use of one form would even be better. This tactic and strategy will truly help land our webpage in the first page of results in the leading search engines.
Improving 'old' webpages quality
Those of us webmasters and website owners who started really from scratch in building a website, started with not-so-good webpages in our website. We can still improve the overall quality of our website if we do not pull out these 'old' webpages but rather rework them to make them better. In fact, it may not be wise to pull out these 'old' webpages because some of them may be responsible for bringing in the traffic to your website. One thing to be done is to fix all the meta tags of these 'old' webpages: using all the necessary keywords and keyphrases that will make it fare better in the leading search engines. Also, placing a new navigation system that will make it reader-friendly will also do a lot of help. If these 'old' webpages belong to a series of webpages, then making an internal navigation system among them will greatly help the quality of these webpages.
Entering into an advertising program
This website also entered into the Google AdWords program. It is a very good advertising program because aside from increasing the visibility of your website through the keywords and keyphrases you will use in your advertising campaigns, it also gives you the opportunity to increase the possibility of gaining additional income from the AdSense program you have included in your webpages. The Google AdSense program helps the webmaster and website owner gain income by the clicks the visitors make in the ads that are published in your webpages. And if in the Google AdWords program you have chosen the write keywords and keyphrases that will also increase the visibility of your website in the Internet, then it is likely that the AdSense program you have placed in your website can give you additional income for your website.
Entering into an affiliate program
Probably what will give the website a good standing and a highly credible rating in the Internet world is to enter into an affiliate program with a product or service of a company that is well-known, highly-popular, and truly high in credibility among all the other Internet entities in the world of cyberspace. This website entered into an affiliate program with Yahoo! Webhosting because it not only truly believes in the high quality service of the company's offer but most especially because it believes that by doing so, it can help promote the service of Yahoo! Webhosting, that is helping this website itself attain the goals it has already attained many times over. And aside from attaining the goal of promoting the Catholic faith in the Internet, the affiliate program can also help the website earn additional income for the needs of the website's missionary goals.
Continuous production of articles
Our SEO professor tells us that the leading search engines always loves new content and articles. Thus, the more you produce contents and articles on a continuous basis, the more the quality of your website increases. What is important though is that we also write quality content and articles which will benefit a lot of people: not only our reader-clients and subscribers, but also the whole Internet public in general. In producing the contents and the articles, we are also called to balance between SEO-oriented written works and reader-oriented written material. The SEO-oriented works are usually produced so that they may figure well in the first pages of results in the leading search engines. On the other hand, the reader-oriented works are those contents and materials that focus primarily on what would truly benefit the reader-client or reader-subscriber. The best and wisest move to enhance our website's quality and credibility is to strike a moderate use between the two.
Reorganizing your menu navigation system
Another way of increasing one's website's quality is to reorganize one's main menu navigation system that will connect all the webpages of the site that are stronger in PageRank quality. An immediate result of this action gave this website a higher Traffic Rank since those webpages with higher PageRank quality, figure well in the leading search engines and thus each of them reinforced each other's quality - both in terms of PageRank and Traffic Rank.
Removing any nonreciprocal external links
When I started building my website, I never knew about SEO yet. However, when I got to learn about SEO, I realized that it was necessary to have many inbound links coming to your website and as little external links or outgoing links. Usually, the outbound links that I have placed in my website where meant as references to websites which have provided my website with content and materials for building the website. Therefore, without being detrimental to the websites to which my outbound links refer to, I removed all of these external, outgoing but nonreciprocal links: most of them just placed as a natural referral link and without any reciprocal relationship or link exchange agreement.
Getting more inbound links
Google has formally stated that having more incoming or inbound links to your website will increase the quality of your webpages. The more you engage in reciprocal linking with high quality websites, the more your website will have its webpages gain high quality PageRank. Getting inbound links is not necessarily done only through reciprocal linking or through link exchanges. It can also be through what they currently call - natural linking. This is done when you provide a service for free and which a website owner or webmaster uses and therefore would willingly give a natural link to your website. One example of a natural linking system is what this website provides: free contents and articles. By providing free contents and articles for copying and republishing, those website owners and webmasters who may find helpful the contents and articles this website can provide, can give a natural link to the website.
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