Mobile Strike Free Hack Tool

What is Mobile Strike?
Mobile Strike - The world's largest MMO with the biggest action hero, Arnold Schwarzenegger!
What's New in Version 3.20.482
Mobile Strike Update!

As the world’s preeminent military MMO, Mobile Strike continues to offer the most original and hardcore content. LOG IN NOW to check out the LATEST UPDATES:

***** More Building Plots – expand your Base and extend your reach across Mobile Strike. More facilities translate into more POWER!

***** Battle Marking – set your sights on Marked Targets and lead an Allied operation to destroy them!

***** The Vault – rack up free Gold: deposit it in the Vault to get it back with interest. Raise your Vault to higher levels to bring in even more Gold!


***** Battle Tactics Research – this brand-new Research has been changing the face of combat! Make it part of your winning strategy.

***** Private Chat Rooms – create top-secret battle tactics with friendly forces and Allies!

***** Collectibles – load up on exclusive items and exchange it for indispensable supplies!

***** Extras – enjoy continuous player-experience improvements.

Take advantage of these additions and dominate Mobile Strike!
Machine Zone has been singularly successful with its Game of War: Fire Age, the epic fantasy-strategy game for mobile that has been the world’s top-grossing title in the $30 billion mobile gaming market since the summer.

But now a mysterious new game, Mobile Strike, has gone live and is being advertised by a company dubbed Epic War. Actor Arnold “Terminator” Schwarzenegger is the front man for the art work promoting the modern warfare game. Multiple sources have told me that Epic War is a division of Palo Alto, Calif.-based Machine Zone, and the sources noted the similarity between Game of War and Mobile Strike. Machine Zone is also the owner of the Mobile Strike trademark.

After months of testing in territories, the game went global today on Google Play, iOS, and Amazon on a global basis. In response to our story, Machine Zone confirmed that Epic War is its new studio and that it has developed Mobile Strike.

“We are very excited about the launch of Mobile Strike and are thrilled to have an icon like Arnold Schwarzenegger as our partner and personification of the game. We decided to adopt the tried-and true-studio model that many developers employ and are also excited to announce Epic War, our new studio whose staff is devoted to developing and managing this new game,” said Gabe Leydon, cofounder and CEO, Machine Zone, in a statement.  “The new studio will allow us to maintain the existing, dedicated resources to Game of War and in fact, we intend to grow the GOW-focused engineering and customer service teams. We are constantly striving to improve the game experience for our passionate and loyal players.”

Machine Zone released Game of War in the summer of 2013, and it has had tremendous staying power, remaining in the top-three grossing list for most of the past two years in the nearly $30 billion gaming industry. It surpassed Supercell’s Clash of Clans this summer to be the No. 1 money-making game. Machine Zone chief executive Gabe Leydon recently talked about his company’s strategy at our GamesBeat 2015 conference. Revenues for Game of War are believed to be in the millions per day and hundreds of millions per year.

Gabe Leydon, CEO of Machine Zone, is focused on just a single mobile game.
Above: Gabe Leydon, CEO of Machine Zone, has been focused on just a single mobile game … until now, apparently.
Image Credit: Michael O'Donnell/VentureBeat
Mobile Strike is the first Machine Zone game to get a worldwide debut since the launch of Game of War. If Mobile Strike’s development bears any resemblance to the original Game of War, it’s going to be a huge bet.

Mobile Strike
Above: Mobile Strike
Image Credit: Epic War
As GamesBeat has noted before, Leydon bet everything on Game of War, putting a team of 80 people on it for 18 months. They created a messaging infrastructure, built a translation layer so people around the globe could join each other in alliances, designed a complex strategy game that players would come back to over and over, and even raised a round of venture funding to underwrite it all. He even took out a Super Bowl ad with supermodel Kate Upton, in commercials that gained a life of their own on YouTube. Game of War runs on very low-end Android phones, giving it the widest possible distribution among smartphones and tablets.

Machine Zone has tried to keep the magic going, and it launched a new series of commercials starring singer Mariah Carey in a new campaign for Game of War. During that campaign, the game has stayed in the No. 1 position for the top-grossing games.

At our event, Leydon said that the  company has more than 550 employees, compared to just 95 before the Game of War launch, and it was adding 200 people in Las Vegas to deal with customer service.

He also said that the company was fully occupied keeping Game of War continuously running and updated. It has had some hiccups, like a recent 10-hour maintenance outage and a short-term boycott staged by some high-level players and their alliances. Those players wanted improvements such as better real-time performance and minor bug fixes.

But for the most part, Machine Zone has kept the game running well for existing Game of War players. Game of War is a free-to-play game, where players can start playing for free, but there is no limit on how much they can spend on virtual goods. You can bet that Machine Zone will do what it can to convince Game of War players — particularly those who are spending money at the highest levels in order to make sure their alliances stay competitive in the global rankings — that it will not decrease its investment in Game of War, even as it starts promoting the new game.

I downloaded the new game today on iOS. So far, I’ve been tapping away on the various buttons that come up that ask me to perform missions, join alliances, help alliance members, and build out my fortress. In that way, it’s a lot like the gameplay of Game of War.

In the long run, we knew that Machine Zone had to be working on new titles. It makes sense for the company to take the infrastructure it build with Game of War and use it to run other games based on different popular genres, such as Mobile Strike, on that same infrastructure. Mobile Strike looks like a reskin of Game of War, complete with alliance warfare in relatively early stages.

Mobile Strike game from Machine Zone's Epic War.
Above: Mobile Strike game from Machine Zone’s Epic War.
Image Credit: Epic War
Regarding that infrastructure, Leydon told us at GamesBeat 2015, “The backend is built on something we call multi-messaging, which is a messaging processing technology. It’s a cousin to high-frequency trading. It’s not a typical game server. We’re just able to process all the actions in the game very quickly. It’s very interesting tech. We’ve worked on it for more than four years now. We can handle more than a million players playing together at once in the old version of Game of War. No other game in the world can do that.”

A view of the research facility in a screen shot from Mobile Strike.
Above: A view of the research facility in a screen shot from Mobile Strike.
Image Credit: Epic War
Leydon said previously that he didn’t think the “multi-title strategy is going to last,” given how hard it was to maintain a global top-grossing mobile game. But there’s a clear opportunity here. Nobody has made the modern warfare genre — which is huge on the consoles and the PC with franchises such as Battlefield and Call of Duty — into a continuously high-ranking top-grossing game on mobile devices. There are titles like Modern War by Gree, Modern Combat by Gameloft, but they represent no threat to the top three games.

Machine Zone has to be ready with a new game in case players eventually get tired of Game of War and want to play something else.

Leydon spoke about the future of games at our recent event.

He said, “2017 will be, on the distribution side, probably three to five times harder than it is now. People complain about how difficult it is today. People in 2017 will look back and say we had it easy. The complexity of running a game across all devices and all territories will go up. The requirements for a company to be able to execute on that in a high-quality manner will go up accordingly. I can see successful global game companies growing into the range of thousands of people.

“Where I aim to position the company—there’s a lot of tools and technology and processes that don’t exist for free-to-play at the moment. We need to create them and stay ahead of the curve. Niccolo [De Masi of Glu Mobile]sees distribution problems and solves them with stars, which is totally viable. I see it as a technology problem that there currently isn’t a solution for. That’s what we’re dedicating our R&D toward.”
Mobile Strike is a highly popular free mobile game, based on modern war. You get the chance to create a base camp and fight your side against the opponent. You might find it’s not as boring as just making a base and fighting until one army wins. No its much more than that, you can build farms, warehouses, hospitals, quarries and, well, I could go on. You also have the option to train scouts, soldiers and patrol vehicles so you’re ready and up for the battle ahead. It gives the player a lot to think about and that’s why it’s so entertaining. It has a Mobile Strike Hack available as well.
Hack
Mobile Strike
Why is Mobile Strike so popular?
The reasoning behind the fast increasing popularity of Mobile Strike is not only how entertaining it is, it’s also the competitive nature and the length of time it takes to complete the game, it’s practically endless. The creators of Mobile Strike (Epic War LLC) have really hit gold by persuading the great Arnold Schwarzenegger to be the main troop on the TV advertisement which will of course be a reason why its became so popular in the first place.
mobile-strike-hack-free
Mobile Strike Hack – the latest App sensation
Nowadays, mobile games are fast becoming more demanding, and games like Mobile Strike are large factors behind the success. But these games are time consuming. Mobile Strike, as many mobile games does contain in-app purchases, these are basically add-ons which you pay real cash for, which will either unlock items or will allow you to stock up on a consumable of some kind.
In Mobile Strike you can buy gold bars which allow you to buy tools and items in the game to progress further at a quicker rate. In-App purchases are rather popular and can become very addictive and can end up costing you a fortune, which will end up leaving a deep hole either in yours or your parents pocket. There is a way around this with our Mobile Strike Hack.
Mobile Strike Hack
Free Mobile Strike Hack Gold
Now, as you may know, there are quite a few games with hacks to their system. And it turns out Mobile Strike is one of them. Our site can really save you time as this site can generate gold, Mobile Strike premium resource, for free. Our site was designed so you don’t have to go through the long days of building up and buying gold bars, gems and elixir. Instead, you can use this quick and easy way of reeling in the real stuff and become one of the most powerful army’s around. The best part is, it’s all unlimited so you can literally reel when you feel, anytime, anywhere.
This free Mobile Strike hack works on both iOS and Android so no-one misses out on the fun, and the same rules apply for both platforms.
Hack
Mobile Strike
Summing up Mobile Strike
As a whole, the game is top of the tree for a reason, it has been predicted to have well over 10,000,000 downloads worldwide. It has endless amounts of detail of war which, overall makes it feel like reality. Download Mobile Strike and use our Mobile Strike Hack for free now!


Read more: http://www.unlokd.net/mobile-strike-free-hack-tool/

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=================================================
Information, charts or examples contained in this
email is for illustration and educational purposes
only. It should not be considered as advice or an
endorsement to purchase or sell any security or
financial instrument. We do not and cannot give
investment advice. On certain occasions we have a
material link to the product or service mentioned in
the email. This may be in the form of compensation
or remuneration.
=================================================



Old Tree Publishing Pty Ltd
Suite 509, Private Bag X503
Northway, 4065, KZN, SA

Web Site Quality

Web Site Quality Assurance

The term quality assurance, when applied to web sites, describes the process of enforcing quality control standards and working to improve the processes that are used in producing the web site and its components, infrastructure and content. When quality assurance is well implemented, a web site should see progressive improvement in terms of both lessening rate of defects and general increase in site usability and performance.

Quality assurance should function as a "voice" for the user, a reminder to the designers and developers that the site is designed for users outside the office. Quality assurance as ombudsman would be a positive force for a quality user experience.

If you are limited in what you can accept responsibility for, document those limits. For example, if you can't test data or middleware, announce that fact whenever you provide test results for the quality of the site. Even the best designed and developed sites will experience problems and failures, so a good quality assurance team should set expectations -- for the entire web site team and with management -- for what QA can effectively accomplish.
Focus on Improving Processes

The key to understanding quality assurance is understanding the emphasis on process: quality control focuses on what comes out of the web site creation process (creation, development, publication -- whatever term you prefer that describes the process that results in the web site). Quality assurance focuses on what goes into the creation process as well as on the process itself with the goal of improving the quality of output by improving everything "downstream".

Quality assurance looks beyond the structured testcases used by quality control because these testcases are necessarily limited. Quality assurance focuses on more than a site's ability to meet a specific benchmark; quality assurance aims to make the site better so tests are passed more consistently, so that the benchmark can in fact be refined, and so that problem areas can be eliminated.

Quality assurance should be involved in the development process. QA should review new designs before they are finalized with an eye towards usability and user experience factors; heading of problems before they become real improves quality immediately and reduces problems "downstream".

Quality assurance should be involved in customer service and user-support communications, especially with a commerce site, so that usability defects can be reviewed. With user input, QA can refine user scenarios to better match "real" behavior. There is no substitute for user comments.

Are the tools used to create and maintain your web site appropriate for their tasks? Can the tools be tweaked to shorten the processes or eliminate some steps? Can some tests be incorporated earlier in the creation process, such as spell checking? If your site has changing content, is the content checked after it is published, or before it is entered into the database? Quality assurance should pay attention to all of these issues.

Following any major phase of your web site, perform a postmortem analysis: review the success of the changes, redesigns, scheduling, file transfers, etc. What could be made more efficient? Which processes could be smoothed out?
Focus on Tracking Problems

Quality assurance also involves a closer involvement with defects and their resolution. During the quality control process, problems are discovered and typically reported and handed off to the people who "own" the work with the defects. Quality control can be a binary process: something passes, or it fails and is "bounced" back to the team responsible for fixing it enough to be tested again.

Quality assurance catches the problems discovered through use of quality control testcases, but also finds problems uncovered through more general site reviews and ad hoc usability and consistency testing. In addition, quality assurance testing finds areas for improvements that may not be defects, but rather opportunities; user input is a great source for such "opportunities". The set of problems returned by thorough quality assurance testing is therefore larger than the set found through quality control testing. The handling of this larger set of problems is a major function of QA.

Quality assurance should log reported problems in a database of some kind, assigning properties to the problem such as the priority and scope, and recording such attributes as description, error message, affected functionality, etc. In addition, QA should assign and track ownership of the problem, and should track the progress made towards resolution of the problem. Quality assurance must take an active role in getting problems fixed; demanding schedules for the fixes, explanations for the problems, working to eliminate the type of problem in the future -- these are all common actions.
Source: philosophe.com

Sigma-Aldrich is committed to providing quality products, so it isn't surprising that it also wants its Web site to provide a quality experience for its customers.

"Our Web site brings in millions of dollars a day. If we have any outage, we lose orders -- we lose customers," said Rich Porter, Web administrator at Sigma-Aldrich, a life science and high technology company based in St. Louis, Mo.

About 35% of Sigma-Aldrich's business is conducted via its Web site, which supports more than 100,000 page views per day. Its Internet catalog and store offer more than 130,000 products.

If we provide a good customer experience at the Web site then the customer overall has a better idea and sense that Sigma provides quality products and a quality experience.
Rich Porter
Web administrator, Sigma-Aldrich



That's why the company, which provides biochemical and organic chemical products and kits used in scientific and genomic research, biotechnology, pharmaceutical development and the diagnosis of disease, continues to evolve and enhance its Web site for usability and a quality experience for its customers. Predeployment automated performance testing is a key component of ensuring a good customer experience, and it will be particularly important as the company transitions its Web site to the IBM WebSphere platform. Its tool of choice is Borland's SilkPerformer for automated load, stress and performance testing.

Porter chronicled the Web site's approximately nine-year evolution, which started as a Lotus Notes platform and then moved to the Haht application server from Haht Software, now owned by Global Exchange Services (GXS). Sigma-Aldrich is now in the process of migrating to a WebSphere environment. The goal is to be able to scale the site to accommodate the company's growth, and reliability and stability are critical, he said.

Sigma-Aldrich has also gone through several evolutions in its quest to do predeployment performance testing, which the company has been doing for about six years, Porter said.

"Our first attempt at load testing, we chose a vendor that gave a good demo, a good sales pitch, was reasonably priced, and had a development team in St. Louis," he said. "But when we started using it, we found the interface difficult to use and the application was buggy. We had their developers here to resolve issues, but after six months we gave it up."

Fortunately, the company's second go at performance testing with a different product went much better, Porter said, but after a few years he was asked to reevaluate the product landscape. "I reevaluated about five vendors, including the one we were using, and SilkPerformer came out on top. It has proven to be more flexible, and I like the interface better. It's also a lot easier to customize the scripts," he said.

Also, he added, "One of my pet peeves is support, and their [Borland's] support is probably best I've seen. Their software is good -- one problem we had was fixed by an update, and we've had no problems after that. It's very reliable, not buggy."

That's important to Porter: "I have scars from the first software we used."

Performance during peak times
Sigma-Aldrich has been using SilkPerformer for about a year and a half. Porter and a quality assurance person are involved with the testing. "We have peak times we have to be conscious about," he said. The company has experienced a lot of growth from the Pacific-Rim and Europe, he said, so when U.S. customers start coming on in the morning the site receives heavy traffic.

"Mornings are peak times," he said. "We have a lot of customers doing searches, ordering, and there's a lot of researching, so we have to be conscious about that time. Borland has made it easy to script for different applications very quickly, and test those apps along with the current environment to see if they have any impact."

For example, he said, the Sigma site provides a Java tool that researchers can use to draw chemical compounds and submit requests based on that image. "That's very CPU-intensive; it could take several minutes to come back based on options the researcher uses," Porter said. His job is to determine if those requests may impact other customers ordering or searching.

"We constantly have folks coming in and doing searches on a large variety of products on the Web site to get pricing and availability information," Porter said. "That information is live, so we're pulling from SAP systems. It's real-time data, so we have to make sure no one is being impacted by anything anyone is doing on the Web site."

Now the company is at the beginning of its WebSphere migration, and it is relying on SilkPerformer throughout that process.

"We do have WebSphere available to limited customers," Porter said. "SilkPerformer is helping to prove the WebSphere environment can handle, say, three times the load the current site can without an impact on the servers or performance."

WebSphere is available to B2B customers, he said, and Sigma hopes to expand that to its public customers going forward.

Sigma-Aldrich as a company is committed to quality and quality assurance systems, and states on its Web site that: "Every employee at Sigma-Aldrich is dedicated to defect-free work, following established procedures, and delivering products and services that are world-class."

Predeployment performance testing is in keeping with that quality commitment.

"It improves the quality of our Web site by improving reliability and performance," Porter said. "If we provide a good customer experience at the Web site then the customer overall has a better idea and sense that Sigma provides quality products and a quality experience. That's how SilkPerformer helps, in improving the overall user experience."
searchsoftwarequality.techtarget.com/

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Ways to Improve Your Website Navigation & SEO

4 Easy Ways to Improve Your Website Navigation & SEO

Posted in December 19th, 2008
by admin in Internet Marketing

Navigation is an extremely important part of your website that helps users find the content they’re after and informs search spiders about the structure of your website. In order to improve the usability and ranking of your site, it’s important to keep both users and SEO in mind when deciding on the structure of your website.

Here are my top 4 (Google Approved) ways to improve your sites navigation:

1. Create a clear structure for your content
Unless your site only has a handful of pages, it’s a good idea to group related content under a subfolder on your site. If you have an online store for example, your products could be structured in the following manner:

/home/
/articles/
/about/
/online-shop/
/shoes/
/mens shoes/
/womens shoes/

2. Use text (not images) for navigation
Navigation is going to include some of your most important keywords, so you want Google to index these right? Google has a hard time making sense of images so make sure your site is easy to crawl by using text for navigation!

3. Use “Breadcrumb” navigation
Breadcrumb navigation helps show visitors where they are on your website and is also another chance to include important keywords on your pages. These links are usually found at the top or bottom of pages and generally look like this:

DVD Store > Comedy > Top 10 Movies

4. Use a HTML and XML sitemap
A HTML sitemap is just a simple page that contains links to all your major pages. This can be helpful to users if they become lost or are looking for specific content on your site. An XML sitemap is useful for search engines and helps inform the search spider about the structure of your site. If you don’t have an XML sitemap, visit XML Sitemaps to create one for free!
4 Easy Ways to Improve Your Website Navigation & SEO

Why major search engines changed their criteria for ranking and are it difficult to get to the top?

It has become increasingly difficult to get to the top of the major search engines in recent years as the likes of Google and Yahoo! have changed their criteria for how they rank websites. Many old techniques such as metatags and reciprocal links have lost their effectiveness. However, despite these changes, article submission remains one of the most effective ways to gain incoming links that will boost your website’s popularity among the major search engines.
While there are many other aspects to search engine optimization (SEO), article submission can be a cheap and effective way to help you get that coveted spot on the first page of the search engine results for keywords relating to your business.
First let’s look at how article marketing works in relation to improving SEO. Basically, every time a link to your website is published on another website your popularity with the search engines increases. These are known as backlinks. In every marketing article you submit to an article directory you can include a resource box with information about you or your product, and a backlinks to your website.
So, even just by submitting to article directories you are already increasing the number of backlinks to your website. However, the real value from submitting these articles is that they can be picked up and published anywhere on the web. Every time an article is published you get another backlinks to your website. If your articles are published enough times you could see your search engine page ranking rocket. Bear in mind though, that the effectiveness of your campaign will depend on where the articles appear. A backlinks from a website that itself has a high search engine page ranking will carry more weight than a backlinks from a site with a poor ranking.
Keywords vs quality
carefully choosing keywords is an essential part of article marketing for a number of reasons. First, you want your articles to be easily found in article directories. If they remain buried under similar articles they will never be published on other websites and your efforts will have been wasted.
Also, you want your articles to get good results on the search engines themselves. If your articles find their way onto the front pages of the search engines you will increase exposure to your website or product, and increase your reputation as an article writer.
However, there is more to successful article marketing than keywords. There has been an ongoing difference of opinion among SEO experts as to whether the quality of articles can be sacrificed for the sake of high keyword density within the text. While it is important to put keywords in the text to help with SEO, quality content is king when it comes to article marketing.
The main aim of article marketing is to get your articles published on as many websites as possible. Quality content is at a premium on the internet so if you can provide good articles that people want to read you will be successful. If you stuff your articles with keywords websites will not publish them and readers will rarely read beyond the first paragraph. So, keep keywords to about two per every 100 words of text and do not let them disrupt the flow and the meaning of the article.
Know your neighbor
the most successful article marketers are the ones who gain a reputation as experts in their chosen field, so try to find your niche and work to your strengths. If you write authoratively and enthusiastically about a subject that you know about you are much more likely to attract readers.
If, for example, you have a website that sells Mac software you could write about new releases and trends in this field. However, you could also boost your profile by becoming involved in the general online Mac community by posting on forums or even creating your own blog. These can provide extra opportunities for creating backlinks and driving traffic to your website, and as you become better known in your field you will find your articles will be more used more often and more widely.
New Web 2.0 social bookmaking websites are also giving article marketers new opportunities for improving SEO and increasing traffic to their website. If you come up with an article you think could be very popular on the web you could publish it on your website and submit it to websites like Digg and Reddit. If it gains popularity on these sites it could go viral and bring thousands of hits to your site.
Article marketing offers excellent opportunities to promote your product while improving the SEO of your website. Even if you do not have the time or the will to write articles yourself, you should look into having a freelance writer doing the job for you.
For more useful tips & hints, please browse for more information at our website:- www.article-promotion-course.com www.articlemarketing.infozabout.com, Why major search engines changed their criteria for ranking and are it difficult to get to the top?

Are you looking for more traffic and viewers for your pages?

Well, if you’re writing or selling anything on the internet, this has an obvious answer…

Traffic to your pages is really all about having high rankings in the search engines. What this means to you is that any prospect typing your keyword(s) into any search engine’s search bar will be served your link on the first page of results (hopefully).

To direct traffic your way and to generate sales, you’re going to have to do some sharp analysis of the quality, organization and topic relevance of your website pages.

So let’s start with a quick overview of just five simple ways to start ranking higher using better search engine optimization (SEO) tactics. First thing’s first…

1. Prepare An Outline For Your Page Content Before You Write It-

For website success, you MUST stay tightly organized and be very resourceful. Search Google using keywords that pertain to your niche and look for sites that have these features. When a site looks clean and orderly, make sure you’ve got the tools in place to help you validate your suspicions. For instance:

Download Sparky which is Alexa’s toolbar gadget for your Firefox browser. Sparky installs a non obtrusive menu at the bottom right of your browser revealing the Alexa rankings (traffic trends, reach meter & traffic rank) of the pages that you are currently viewing. “What, you don’t work with Firefox?!”

Firefox is a browser that’s incredibly useful for online marketers because there’s many widgets n’ tools made compatible with the browser to assist you in your marketing research.

2. Be Niche Specific-

The more you can carve out a little niche space within a larger industry, the better your chances of achieving higher ranks for that particular market. It’s equally important to find a niche that’s large enough to be profitable for your time & efforts though. Research is the key here and I’ll explore this subject with you at another time.

3. Estimate Your Search Traffic-

One of the most important aspects of SEO is knowing just how much traffic may be searching for your particular niche. Several good keyword tools are available to help you determine which keywords you’ll need to target throughout your webpages to get higher ranks. Keyword Spy is an advanced research engine from the leaders in keyword research technology. Increase your revenues by finding the most profitable keywords. Know your competitor’s online marketing strategies by spying on their choice of keywords! I won’t build a website without this tool.

4. Use Compelling Keywords-

Use the most powerful keywords in the title of your pages, in the meta tags and scatter them as well throughout your pages. Your composition should feature about one to two uses of the particular keyword per paragraph. Aim for a keyword density between two to four percent per page and no greater or search engines may consider it spam & over promotional.

5. Develop A Long Term Plan-

Building a marketing plan & pages without a clearly defined end purpose in sight is like driving in the night without the headlights on. You need to have a clear set of goals your site has been created for and to achieve these goals you you have to put a business plan together to give direction and to achieve your goals.

A new addition to the Quality Score By Google

A new addition to the Quality Score
In August, we introduced the Quality Score along with the launch of quality-based minimum bids, letting you know that we evaluate many factors, such as your ad text and clickthrough rate (CTR) to determine the minimum bid for your keyword. Today, we started incorporating a new factor into the Quality Score -- the landing page -- which will look at the content and layout of the pages linked from your ads.

Why are we doing this? Simply stated, we always aim to improve our users' experience so that these users (your potential customers) will continue to trust and value AdWords ads. Have you ever searched on a keyword, found an ad that seemed to be exactly what you wanted, and then clicked on it only to find a site that had little to do with what you were searching for? It's not a great experience.

Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results.

Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run. To help define site quality, we've created a general set of website design tips and guidelines that should help you evaluate and optimize your site.

So, take a look at these guidelines and remember that the more valuable and relevant your site is to your user, the more effective your advertising will be -- and the better your chance of converting a click to a customer.

Posted by Sarah, Inside AdWords crew
Thursday, December 08, 2005 at 2:41 PM